John Bradley – Cadbury’s Purple Reign (J Wiley, 2008) joined the Cadbury UK Marketing Department straight from University in 1979. His career path included a solid grounding in brand management, sales and market research. After a move to Cadbury Canada, where John was Senior Vice President, Marketing, he ended a 24 year career with Cadbury by leaving the corporate world to build a new career as a consultant and writer. John writes a monthly column in the leading Canadian marketing industry magazine, Strategy. You can find John’s published columns at http://www.yknotsolutions.com/articles.html
Having departed Cadbury on the best of terms, John used his contacts at the highest levels of the company to develop his first book project. With full access to the excellent company archives, and the support of the Cadbury Schweppes chairman, Sir John Sunderland, who provided the Foreword, John Bradley was trusted to write the first in-depth history of the Cadbury brand to be published since 1931. Launched around the world in February 2008 by John Wiley & Sons, Cadbury’s Purple Reign has made a major impact in the business book market.